Privacy Policy

This privacy notice explains how personal information is handled when you use asediqbal.com, including the Deal Match assessment and the contact form. It applies to information submitted through this website and does not describe the practices of any third-party service beyond what is set out below.

Ased Iqbal is the data controller for personal information collected through this website. If you have any questions about how your information is handled, you can contact Ased at ased@asediqbal.com.

The personal information collected depends on how you use the site. Business information about a company does not automatically amount to personal data; it becomes personal data where it identifies or relates to an individual.

Information collected through the site may be used to:

• respond to enquiries
• assess acquisition, partnership or advisory opportunities
• produce and administer Deal Match results
• maintain records of relevant conversations and opportunities
• operate and secure the website
• understand how Deal Match and key site journeys are used
• comply with legal obligations

Contact and Deal Match submissions are not automatically added to a marketing mailing list.

Where personal data is processed, the appropriate lawful bases are relied upon. These may include:

• legitimate interests in responding to genuine business enquiries and evaluating opportunities
• steps taken at a person’s request before entering into a potential business relationship or agreement, where relevant
• legal obligations, where applicable
• consent, where legally required for non-essential cookies or similar technologies

Consent is not relied upon as a basis where it is not actually used.

Deal Match uses deterministic rules and scoring to generate an initial, non-binding classification based on the information supplied by the respondent.

It is important to understand that Deal Match:

• is not a valuation
• is not an acquisition decision
• is not an offer
• does not produce a legal or similarly significant decision about the respondent

Human judgement is required before any business decision or relationship progresses.

Information may be processed through service providers required to operate the site, including where applicable:

• Base44 — website hosting and Deal Match infrastructure
• Formly — contact-form processing and storage
• Google reCAPTCHA — spam and security protection within the contact form
• email service providers
• professional advisers, where genuinely necessary
• public authorities, where legally required

Personal information is not sold to advertisers or data brokers.

Some technology providers may process information outside the UK. Where required by applicable data-protection law, appropriate safeguards are relied upon. No specific contractual mechanism is represented beyond what is actually in place with a given provider.

Enquiry and Deal Match information is retained only for as long as reasonably necessary for the purposes described in this notice. The appropriate period depends on factors such as whether a conversation or business relationship develops, legal or regulatory obligations, potential disputes and legitimate record-keeping requirements.

Reasonable technical and organisational safeguards are used to protect personal information. No method of transmission or storage is completely secure, and no absolute guarantee of security is given.

Depending on where you are and the applicable law, you may have rights in relation to your personal data, including:

• access
• correction
• deletion
• restriction
• objection
• portability
• withdrawal of consent, where processing relies on consent

Requests can be sent to ased@asediqbal.com.

If you are in the UK and remain unhappy with how your information has been handled, you have the right to complain to the Information Commissioner’s Office (ICO).

This website may link to external resources or third-party websites. Those websites have their own privacy practices, which are not controlled by or endorsed by this site.

This policy may be updated from time to time. The “Last updated” date at the top of this page will change when the policy is revised.